Skip to main content

Product Strategy

Every product should have a strategy that should be mostly done before development begins. Unfortunately, many people mistake just identifying a few parts of the strategy and then jumping into development. Only later, when the product does not sell, does the organization goes back and try to figure out the plan.

A strategy or a plan for our product for a specific market or markets is the product market strategy, whose checklist is:

Reference: Building Insanely Great Products by David Fradin