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Goals

The main goal of our product workflow is to make it easy to apply principles of product development to the entire process of building products, from conception to launch. We focus on strategy, discovery, and definition of what should be built, while the engineering workflow handles the technical implementation.

We aim to balance creating a flexible approach to eliminate waste on low-value tasks and allowing our team to focus on high-value and creative tasks. Because of this, we have a few goals for our product workflow:

  • Gives the team a clear vision of the product throughout the entire development process.
  • Helps the team visualize the progress of the entire product development chain.
  • Focuses on the team members, not just the managers, throughout the product development process.
  • The workflow should fit all members of the cross-functional product team—product managers, designers, marketers, and other stakeholders involved in the product development process.
  • Each team member has the autonomy to complete, give suggestions, and decide on the product throughout the entire development process.
  • Foster collaboration and communication among team members to ensure everyone is working towards the same goals and has a shared understanding of the product and its development.
  • Encourage continuous learning and improvement by regularly reviewing and refining the workflow to optimize efficiency, quality, and outcomes (kaizen).

Product vs Engineering Workflow​

This product workflow focuses on:

  • What to build (strategy and discovery)
  • Why to build it (user needs and business value)
  • Requirements definition (user stories and acceptance criteria)
  • Prioritization (what comes first and why)

The engineering workflow focuses on:

  • How to build it (technical implementation)
  • When to deliver it (deployment and release)
  • Quality assurance (testing and code review)
  • Production monitoring (ensuring stability)

Both workflows are designed to work together seamlessly, with clear handoff points and continuous collaboration between product and engineering teams.